Means of selling and making business

The packaging should be used to promote the company: its mission, its services. The effectiveness of such material depends on the Content quality :

• Headline or tagline and mission statement
• Communication Strategy to reach the assigned objectives
• Visual brand identity including logo and Graphic Chart
• Offer : services or product
• Promotion : web sites & social media, material, events

Each means of selling or making business has to be checked regarding the mission and the strategy developped to fulfil it.

The company has to organise the workflow and workload following the settled strategy to achieve its objectives:
creation of departments : management & RH , accountancy & finance, sales, communication , production/technical and R&D.
creation of promotional issues: printed material, advertisement or web sites.

Information or content

Create a website is a way to promote the company at the operational stage.The Web features have to be secure, user-friendly for the end-users. The W3C has set up some regulations regarding the content of web sites.Actually the rules applied are settled in the Netiquette.

The content includes not only information in itself but ways to find information. That means the navigationto surf in such a Website is very important.The Web designer with the/or as Information Manager ha(ve)s to define the proper ways to help the user to find what he is looking for without any effort. It is a real challenge because the display and the design are combined with content.

The subject of information published in a web site depends on the targeted audience and the product/service offered to the users of such web site. The most successful one provides a dynamic content : the news or events are highlighted on a home page and these articles are linkable to detailed pages where the user can find more information about what he is interested in.

Breaking news ,(E-)Newsletters, Success Stories and dossiers

The Content Publisher, the Editor , the copyrighter, the journalist and other content providers work on together to produce an attractive information.

Web issues are almost as important as Outlets.Indeed the user who wants to find quickly the right info on the web has not the same quality standard as the reader of magasine who requires more quality in writing or arguments.That means the layout used should be moulded following the audience.

Therefore the communication issue will depend son the the type of information to produce and to whom.

For instance, dossiers are more used to support breaking news or highlighted topics while success stories are currently the ad-way to promote successful service or product like one-page article with easy vocabulary.

Using mailing list enhances the relation between the customer and the product because the customer recieves regularly news about the evolution of products and some other interesting news.However, the frequency of sending a e-newsletter will depends on products and news involved in it.The best example of this is the subscription to e-newsletter.

Legal Notice

The Information and the Graphics are the property of the Client that orders such media products. The data used and the graphics have to be protected against any misusing or any fraud. That is the reason why a disclaimer is required to prevent any future litigation:

"This disclaimer is not intended to contravene any requirements laid down in applicable national law or to exclude liability for matters that may not be excluded under that law."

Graphics

The graphic items can be static or animated.

The static ones are pictures, photographies or drawing to represent the product or the service or even more the idea of the service.Their uses are multiple :

• Logos and web banners
• Graphic items illustrating entries for navigation
• Symbol as button to illustrate actions : mail, next, previous, submit...
• Thumbnails, small pictures to illustrate a specific paragraph or to structure the packages of information

Animation or movies

The animation are currently used to introduce subjects with special visual effects like the user can find in movies. However they are actually more and more used to explain or to supply the definition of the product or service. Therefore we should be carefull in using movies,trailers or 3D graphics because they can hide the main objective behind a pretty perfect aspect : to sell or to provide information (e.g. no-profitable companies or public institutions). Indeed some of them have a very high quality production regarding the artistic goals that the message they are used for,go backwards.