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Information & Communication Technology
"Promotion keeps the customer the product in mind and helps stimulate demand for the product. Promotion involves ongoing advertising and publicity(mention in the press).The on going activities of advertising,sales and public relations are often considered aspects of promotions". Promote is an activity, such as an advertising campaign, designed to increase the visibility or sales of a product.This activity is not only making or producing stuff but mainly Networking with people.More people you know more you disseminate information. Indeed, the web media can be used either to be more visible following the targeted audience or to help the growth of sales of such product(e.g.web marketing, viral marketing , social media). The promotion must be an attractive content including either graphics or texts like slogan, forceful speech or incisive sentences. Privacy by designThis topic consist mainly in preventing any illegal processing of personnal Data and avoid as far as possible any risk against rights and fundamental freedoms of natural person . This application of this privacy by design is a important part in Testing phase because it shall demontrate a kind of GDPR compliance (the appropriate technical and organisational measures have been taken to ensure taht the requirement withn this regulation are met) and validate the process.Further recital 78: "Such measures could consist, inter alia, of minimising the processing of personal data, pseudonymising personal data as soon as possible, transparency with regard to the functions and processing of personal data, enabling the data subject to monitor the data processing, enabling the controller to create and improve security features. When developing, designing, selecting and using applications, services and products that are based on the processing of personal data or process personal data to fulfil their task, producers of the products, services and applications should be encouraged to take into account the right to data protection when developing and designing such products, services and applications and, with due regard to the state of the art, to make sure that controllers and processors are able to fulfil their data protection obligations. The principles of data protection by design and by default should also be taken into consideration in the context of public tenders." The 7 principles of privacy by design has been developped by former Information and Privacy Commissioner of Ontario Ann Cavoukian.Know-howSkills in this topic consist in privacy by design or by default , consultancy, testing, Web design and producing material regarding the current projects and are applied in the following activities.
From the visual identity to the logoThe corporate Identity Most companies want to have their own Websites. Indeed they think wrongly that it is the finest way to promote themselves all around the world. Before thinking of using the Web, the company has to define its visual and corporate identity. Websites will be one of the media used to promote this identity: the web is only one way among others such as leaflets, posters, movie clips to make them visible to the targeted customers regarding the promoted product.
This layers Management Pyramid shows the several stages of decision in a company. Once the mission has been settled, the strategy has to be defined as well on the communication stage as on the marketplace. Indeed the visual identity is the visual key to be shown. It is a strategic step: if the company misses it, it will be a big hole in its communication area . A company logo or graphic can be the clincher for many potential customers. A logo should be unique and recognisable. Indeed, as soon as people see a logo, this one is associated to a company and no one else, for instance, coca-cola , car's trademarks, etc ... The second clincher is the slogan : the sentence or few words that are related to what the company does or is stand for:"Because I am worth it" is directly associated to L'Oréal. These both have to be close to the definition of the mission statement of the company ... Then the layout and the graphic items that they could use, will be identified by cutomers because they are closely related to the logo. These items can be :
This is the first step before ordering a Website identify how it could be represented on a visual way . The conclusion of this thought will be put in an document : the Graphic Chart. The Graphic Chart From this document, the company decides to carry on with the opportunity to have features available on the web to sell its services or products. In any case, the visual identity will be implemented in all media support of the company like the promotional material. The second step is to use a Graphic chart is to define the layout of each support
The Demo : developpement operational step The idea will come true and fall down in the reality.
The packaging : marketing operational step The service or product is now available with its all items and meets the needs of customers: the content is inserted on the right place and oriented to the targeted audience. The goal is now to promote this "newborn child".This is the satge of promotional issues:
Testing : preproduction step before delivery The testing phase aims to use the application of web features in order to work in the same environement as a final user. Some tools provide test environment like SELENIUMThere are different types of tests , the following are the most common used :
Some documents must be written to ensure the quality control ( Business Project Managagement)
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The first step is to find the mission statement.This defines the strategy, the organisation and the operations within the company.
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